by Kevin Naruse | Sep 25, 2019 | Digital Health Literacy, Social Media
Here’s how to leverage LinkedIn to establish connections, build relationships, and acquire new clients. Prospecting and selling online is very similar to performing a job search, and it helps to think of it as one. You must: Know your (sales or job) objective,...
by Kevin Naruse | Jul 31, 2019 | Digital Health Literacy, Social Media
If you’ve been on Facebook and depend on it to get your message out there or to market your brand, let me guess: the recent changes are probably a bummer. Now with over 2 billion regular users, your brand voices (and ours) have become smaller. Engagement has taken a...
by Kevin Naruse | Jul 31, 2019 | Social Media
More content means fewer views in the newsfeed. This is true everywhere, on every social channel, some more than others. Organic reach is no longer what it used to be, even a year ago. Which means your brand needs a rock-solid social media marketing strategy. You can...
by Kevin Naruse | May 29, 2019 | Digital Health Literacy, Social Media
In the online world, assume that people don’t read. They scan. No one has time to read stuff on the web. We don’t have time for that, so we humans developed a tendency when browsing the web we don’t read, but we scan. At least, anyone in their right...
by Kevin Naruse | Apr 16, 2019 | Digital Health Literacy, Social Media
In the online world, where the average attention span of a human is now less than a goldfish (8 seconds), you only have that long to catch the reader’s interest. Less really is more. Conciseness is gold. Writing for the web is different from writing for print....
by Brenda Mireles | Apr 7, 2019 | Lifestyle and Culture, Mental Health, Social Media
How many times have you checked your phone today? Do you place your phone on the table when you’re having breakfast, lunch and/or dinner? Does your phone rest underneath your pillow or on your nightstand while you sleep? All these preferences may seem like natural...