by Kevin Naruse | Sep 18, 2020 | Digital Health Literacy, Social Media
Organic reach is no longer what it used to be, even a year ago. This means your brand needs a rock-solid social media marketing strategy. Resharing some of your top-performing content on a consistent basis is a good start, and this applies to Facebook, Twitter,...
by Kevin Naruse | Sep 25, 2019 | Digital Health Literacy, Social Media
Here’s how to leverage LinkedIn to establish connections, build relationships, and acquire new clients. Prospecting and selling online is very similar to performing a job search, and it helps to think of it as one. You must: Know your (sales or job) objective,...
by Kevin Naruse | Sep 24, 2019 | Digital Health Literacy
Let’s say you’ve finished writing your press release, and you’re ready to publish and send. You already focused on the key phrase you want to be found on search engines. You “peppered” those words into the content, the description,...
by Kevin Naruse | Sep 15, 2019 | Digital Health Literacy, Mental Health
When digital technology is misused, it’s not only a waste of company funds, but it can highlight problems in communication within your team. It helps to think of your team or organization as a living system, because in many ways, it really is. How Healthy and...
by Kevin Naruse | Jul 31, 2019 | Digital Health Literacy
You’ve written your press release, and you focused on your key phrase. You inserted those words into as many of those links as you could. You “peppered” those words into the content. You then inserted your chosen keywords early on. In other words,...
by Kevin Naruse | Jul 31, 2019 | Digital Health Literacy
A press release still means the same thing it meant a decade ago. However, now with SEO and social media changing the rules of the game, there are more ways to get your press-worthy event or product launch out there than there used to be. A press release is a...
